Marketing Data Blog

We believe that marketing data is becoming the most important asset of every company.

Mějte přehled o tom jak silní jsou na Googlu vaši konkurenti a ujistěte se, že ze svých klíčových slov dostáváte maximum

SHRNUTÍ: Značky dnes operují v prostředí, ve kterém mohou zákazníci vybírat z široké škály nabídek od různých značek, z nichž každá se snaží...

Control how strong are your competitors on Google and make sure they are not eating your lunch

TLDR: Brands are living in a competitive environment where users have multiple options and your competitors are also trying to find the way...

How our data concept boosted Protein&Co.

Especially if you are interested in sports and healthy diet, you may have ALREADY faced the problem of choosing the right food supplements...

Coronavirus will permanently change shopping behavior – online share in retail sales will be bigger than offline

We do not gaze into the crystal ball but we operate with an online ads budget worth over 100 million dollars a year...

What is your cost of getting one new customer?

TLDR: this question might sound very basic and everyone knows that marketing budget spend on a current customer should be lower than on...

Optimizing marketing based on current results is old school – optimize towards the future instead

TLDR: Marketers are usually learning from the past results of their campaigns and adjust their strategy to hopefully meet their goals at the...