Customer Lifetime Value Optimization

Who are your best customers? Do you know how to get more of them?

  • Do you know which customers/customer segments have high net value for your business? After taking into account marketing costs to acquire them?
  • Do you know what is important for your high-value customers? What products / services they buy, what features they use?
  • Does your customer engagement strategy reflect differing value of various customers? How much should you invest to retain a specific customer segment?
  • Are your marketing campaigns fine-tuned to acquire more high-value customers?
  • What are the key drivers to increase the value of your current customer base?
  • How many new customers do you need to acquire to meet your revenue plans for the next year? Or 3 years?

 Knowing the answer to these questions rather than just guessing makes a major difference in long-term profitability of your business.