Modern Marketing Mix Modelling

Measure marketing in a cookieless world. Improve your marketing ROI.

Let's Talk ...

What is MMM?

Marketing Mix Modelling (MMM) is a tool to
1) Measure the real impact of marketing channels, campaigns and non-marketing activities on sales and other business
KPIs – it allows the advertiser to understand true channel ROI and impact of online + offline media, competitor activity, market trends or discounting…

2) Optimize marketing budget allocation across channels – fix marketing waste and invest into channels with real incremental impact & understand how each is saturated or can be scaled with more investment.

Resistant to Tracking Issues

MMM is a privacy-first solution

No need for user-level data = no consent and tracking issues

Solution ideal for post-cookie world

Fix Marketing Waste

Marketing budgets are under
pressure during economic downturn – fix any marketing waste quickly

Prove advertising ROI – of both upper and lower funnel activities

Continuous insights

Traditional MMM used to be a complex expensive exercise available only to the largest advertisers.

Modern approaches have made MMM more reliable, affordable and highly automated

Learn more about MMM solution

Additional services & Solutions

  • Experiment design + evaluation
  • Media effectiveness testing
  • Attribution modelling
  • Marketing Measurement Maturity Model
  • Marketing Data + Measurement Strategy 
  • Data engineering

What they said about us

Testimonials

image-testimonial
SLEVOMAT.CZ
Branislav Majorský | Commercial Director

“We cooperate with MarketingIntelligence.io at Slevomat on projects in CRM and Performance Marketing. Mi solutions help us with CLV prediction of our customer base, attribution of sales and determination of ROI for both digital and offline channels using MMM. I appreciate their business contribution and professional expertise.”

image-testimonial
SEZNAM.CZ
Jaroslav Slavičický | Head of Digital Marketing

“We have been able to level up our marketing analytics working with Marketing Intelligence. In recent months, we have started using MMM to get a complete understanding of our marketing ROI across both online & offline channels and gain useful insights for marketing planning and management.”

Want to learn more about improving marketing effectiveness?

Book a Free Consultation

Helping Leading brands with Marketing Effectiveness & Efficiency

our clients

Get in touch

our office

Billing Info

Marketing Intelligence s.r.o.

IČO: 09546529     

DIČ: CZ09546529

 

Lidická 884/6, Smíchov

150 00 Prague, Czech Republic

Let's talk

We are ready to hear from you & improve your marketing ROI

Solutions
Contact

Get In Touch

© 2025 MarketingIntelligence.io

Terms and Conditions