Find Signal in the Noise and Turn Your Data into Insights and Action
Our Offering in Data Analytics Includes
Customer data analytics – customer segmentation and profiling, churn prediction, propensity modelling, next best offer models
Customer journey analytics
Predictive customer lifetime value modelling
Forecasting – predict key business metrics based on both internal trends and external factors. Scenario modelling.
Attribution modelling – data driven attribution models to measure the incremental business value of all touchpoints and understand role of each channel in the customer journey
Social media analytics
Campaign performance evaluation – from influencer campaigns to TV to Facebook – we can evaluate marketing campaigns both in terms of short term impact and long-term effect
ROPO effect measurement
Offline media (TV, radio, print, OOH) ROI measurement
Business impact evaluation – evaluate the impact business changes such as changes in distribution channels, retail store network, customer service / experience changes, market-level events and changes etc.
Every Company Has a Different Path to Sustainable Growth. To Help You Find It, We Work with You to Harness the Right Combination of Data, Analytics, Technology, and Strategy. And We Believe that Building Your Future also Relies on Helping You Build the Skills, Knowledge, and Confidence You Need to Sustain Your Journey.
