Data Tracking
& Collection

Marketing Data Tracking Ready for Post-Cookie World

ITP, ad blockers, app-tracking, mobile, privacy regulation compliance, 3rd party cookie deprecation…all these make building a robust solution for tracking a challenge nowadays. We have deep expertise in designing and building end-to-end reliable tracking frameworks that are ready for a cookieless world.

Our Services in This Area Include

Audits of current web- and app- tracking setup
Solution design – what needs to be tracked, how the data is to be enriched, transformed and moved to other platforms to improve performance
Google Analytics 4 migration and setup
Offline conversions upload automation
Tracking data enrichment with offline signals
Cross-device tracking
Consent management platforms advisory and implementation
Tag management, Google Tag Manager
Support for data-layer changes
Moving to server-side tracking (server-side GTM)
Facebook Conversion API (CAPI) implementation
TikTok API
Google Ads API
Mobile app analytics – Appsflyer, Firebase

Facebook Conversion API (CAPI) in Detail

Facebook Conversion API (further as FB CAPI) is a way to avoid losing data due cookies blocking, browser loading errors, ad blockers, iOS 14+ changes and other effects that have impact on your Facebook campaign performance. Soon the most widely used web browser Google Chrome is going to limit 3rd party cookies which will affect measured data via Facebook pixel even more. Use FB CAPI to mitigate these issues and get even more benefits.

Data Tracking
& Collection

Marketing Data Tracking Ready for Post-Cookie World

Our Services in This Area Include

Facebook Conversion API (CAPI) in Detail

Driving Technology
for Leading Brands

Our tools

Data Tracking & Collection

Marketing Data Tracking Ready for Post-Cookie World

Our Services in This Area Include

Facebook Conversion API (CAPI) in Detail

Driving Technologyfor Leading Brands

Our tools

Data Tracking
& Collection

Driving Technology
for Leading Brands