Marketing Measurement & Optimization

I divided my business activity before I started using the Marketing Intelligence.io platform and after in our company. ​ Thank God I forgot the time before and I can't imagine that I wouldn't be able to open reports from Marketing Intelligence.io every morning. ​ The combination of the Marketing Intelligence.io tool with rich experience and professional approach of top analysts in czech e-commerce is the key to the growth of our e-shops. ​ By working with Marketing Intelligence.io I began to feel for the first time that we drive business and not the other way around.

Guys from Marketing Intelligence.io  are the absolute leader of czech e-commerce in terms of working with data analytics. We closely cooperate with them on projects linked to our large customer base, which is generally a tough challenge and they always succeed in solving a problem. We appreciate especially the practical applicability of data outputs and a highly professional approach.

We cooperate with Marketing Intelligence.io on a comprehensive project for Zbozi.cz (Czech Comparison Shopping Engine), where we analyze user paths and marketing contributions of individual channels according to various attribution models. Thanks to the outputs of post-Impression DDA, we optimize tactics and arrange effective balance of weights for brand and performance communication, especially in display advertising, but also in all other online channels.  In addition to excellent knowledge of attribution issues, guys from Mi stand out in their ability to incorporate data outputs into the overall business operations, for example by connecting to the Customer Lifetime Value (CLV). The result is not only tables and charts but also real changes in the marketing mix.