Get the Most of Your Data

Marketing
Reporting
& Analytics

About Mi. Marketing Reporting + Analytics Tool

All Results of Your Marketing Efforts in One Place

We provide an end-to-end solution for reporting needs of marketing executives and specialists – covering the whole process from data integration and cleaning to customized dashboards covering:

Channel Results

Channel and campaign performance incl. Data-Driven Attribution, Media Mix Modelling

Product Performance

Slice data by product brands, categories or individual SKUs

Customer Analytics

Customer lifetime value models, cohort analysis, segmentation

Why Choose Mi.Reporting & Analytics

Do you want to know more? Get in touch with Mi team

Examples of Reports Visualisation

Tailored Vizualizations to Meet Your Needs

Cover all your data and reporting needs in marketing

Example Use Cases

Model Business Scenarios

Easily model scenarios “what would happen if I made change X to my marketing plan”

Customer Lifetime Value

Understand future lifetime value of your customers

Predict Customer Behavior

Predict customer churn, propensity to buy and act on these information

See P&L on SKU Level

Understand full profit & loss on SKU, brand or product line granularity

Identify High Value Audiences

Identify top-value customers and see what is important to them

Measure Incremental Impact

Understand the incremental business impact of TV, Youtube, TikTok, Snapchat or influencer marketing

Boost Promotion of Profitable Products

See what the most profitable products, categories, brands are and boost their promotion in Facebook and Google

Improve Overall ROI

Find optimal allocation of marketing budget across channels and improve your total marketing ROI

Identify Budget Risks

Quickly identify areas that are at risk of not fulfilling the budgeted numbers

Optimize Online Marketing

Optimize online marketing using advanced data signals about products and customers - activate to Facebook, Google, your emailing tool or other advertising platforms

Over 200 Marketing And Other Data Sources

Data Connectors Examples

..and more

How much does it cost

Choose the Right Pricing Plan that Suits Your Needs

Starter

Growth

Standard

Premium

€250

monthly

€590

monthly

 

Ask for a quote

 

Ask for a quote

Marketing data integration from 200+ sources

Data aggregation Google Ads, FB, IG and 200+ more sources

Backend / ERP / E-commerce platform sales data integration

GA4 integration

Marketing and Sales budgets + plans

Offline marketing costs

Export to Google BigQuery, MS Azure, AWS, Snowflake

Offline media metrics (TV, radio, OOH...)

Offline / retail sales channels

SEO data

Google Trends data

Custom data integrations

Custom dimensions

Campaign level data

Ad-groups and creatives level data

Reporting

Default pre-built reports (Google Data Studio, PowerBI, Tableau)

Customized reports

2

5

10

Profit calculations

Custom calculated metrics

5

10

Product analytics

Product-level P&L funnel

Cost allocation to products/SKUs

Custom cost allocation rules available

Customer analytics

RFM segmentation

Cohorts analysis

Customer acquisition cost by channel

Predictive customer lifetime value model

Custom segmentation + customer profiling

Attribution modelling

Custom data driven attribution model

Marketing mix model + Budget optimizer

ML-based marketing mix model

Marketing budget optimizer

TV ROI measurement

Youtube ROI measurement

OOH ROI measurement

TikTok ROI measurement

Forecasting

Forecast of traffic, sales, costs, profits, cashflow

Custom forecasting / predictive models (2x)

Service and support

Onboarding video tutorials

Documentation

Onboarding workshop

Dedicated Customer success manager

Usage

User Accounts

2

5

unlimited

unlimited

Maximum traffic (users) / month

100 000

500 000

3 000 000

unlimited

Starter

239 $ / month

  • Data aggregation Google Ads, FB, IG and 200+ more sources
  • Backend / ERP / E-commerce platform sales data integration
  • GA4 integration
  • Marketing and Sales budgets + plans
  • Offline marketing costs
  • Export to Google BigQuery, MS Azure, AWS, Snowflake
  • Default pre-built reports (Google Data Studio, PowerBI, Tableau)
  • Profit calculations
  • Onboarding video tutorials
  • Documentation
  • 2 user accounts
  • 200 000 maximum traffic (users) / month

Growth

399 $ / month

  • Data aggregation Google Ads, FB, IG and 200+ more sources
  • Backend / ERP / E-commerce platform sales data integration
  • GA4 integration
  • Marketing and Sales budgets + plans
  • Offline marketing costs
  • Export to Google BigQuery, MS Azure, AWS, Snowflake
  • Offline media metrics (TV, radio, OOH…)
  • SEO data
  • Google Trends data
  • Default pre-built reports (Google Data Studio, PowerBI, Tableau)
  • Customized reports x 2
  • Profit calculations
  • Product-level P&L funnel
  • Cost allocation to products/SKUs
  • RFM segmentation
  • Cohorts analysis
  • Customer acquisition cost by channel
  • Onboarding video tutorials
  • Documentation
  • Onboarding workshop
  • 5 user accounts
  • 1 000 000 maximum traffic (users) / month

Standard

  • Data aggregation Google Ads, FB, IG and 200+ more sources
  • Backend / ERP / E-commerce platform sales data integration
  • GA4 integration
  • Marketing and Sales budgets + plans
  • Offline marketing costs
  • Export to Google BigQuery, MS Azure, AWS, Snowflake
  • Offline media metrics (TV, radio, OOH…)
  • SEO data
  • Google Trends data
  • Offline / retail sales channels
  • Custom dimensions
  • Campaign level data
  • Default pre-built reports (Google Data Studio, PowerBI, Tableau)
  • Customized reports x 5
  • Profit calculations
  • Custom calculated metrics x 5
  • Product-level P&L funnel
  • Cost allocation to products/SKUs
  • Custom cost allocation rules available
  • RFM segmentation
  • Cohorts analysis
  • Customer acquisition cost by channel
  • Predictive customer lifetime value model
  • Custom segmentation + customer profiling
  • Onboarding video tutorials
  • Documentation
  • Onboarding workshop
  • Dedicated Customer success manager
  • 20 user accounts
  • 3 000 000 maximum traffic (users) / month

Premium

  • Data aggregation Google Ads, FB, IG and 200+ more sources
  • Backend / ERP / E-commerce platform sales data integration
  • GA4 integration
  • Marketing and Sales budgets + plans
  • Offline marketing costs
  • Export to Google BigQuery, MS Azure, AWS, Snowflake
  • Offline media metrics (TV, radio, OOH…)
  • SEO data
  • Google Trends data
  • Offline / retail sales channels
  • Custom dimensions
  • Campaign level data
  • Custom data integrations
  • Ad-groups and creatives level data
  • Default pre-built reports (Google Data Studio, PowerBI, Tableau)
  • Customized reports x 10
  • Profit calculations
  • Custom calculated metrics x 10
  • Product-level P&L funnel
  • Cost allocation to products/SKUs
  • Custom cost allocation rules available
  • RFM segmentation
  • Cohorts analysis
  • Customer acquisition cost by channel
  • Predictive customer lifetime value model
  • Custom data driven attribution model
  • ML-based marketing mix model
  • Marketing budget optimizer
  • TV ROI measurement
  • Youtube ROI measurement
  • OOH ROI measurement
  • TikTok ROI measurement
  • Forecast of traffic, sales, costs, profits, cashflow
  • Custom forecasting / predictive models (2x)
  • Onboarding video tutorials
  • Documentation
  • Onboarding workshop
  • Dedicated Customer success manager
  • unlimited users accounts
  • unlimited maximum traffic (users) / month

Let us Help You Create Reports Tailored to Your Business Needs