Product Portfolio Optimization

Measuring and Optimizing the Performance of Your Product Portfolio

Do your teams have easy access to reliable SKU profitability data?
Can you accurately allocate marketing costs to SKU level?
Which products help you acquire high-value customers?
Is the recent peak in an SKU sales caused by organic growth or is it an effect of increased bidding on Google and Meta?
Which products should you prioritize in acquisition promotions? And which in retention programs?
Do your marketing and category management & sales teams have unified data to work in full alignment or are there frictions stemming from each team having their “version of data”?
Which product sales are primarily driven by your brand and which are incremental to it?

Product portfolio remains the most powerful business performance lever for retailers & e-commerce businesses and yet many still struggle even with areas like calculating transactional profitability of their SKUs.

Marketing costs and other metrics (platform impressions, clicks, web funnel metrics) to SKU level combined with transactional data.
Product scoring
Full P&L calculation to SKU granularity
Very flexible methods of cost allocation covering various edge cases
Product feeds enrichment and activation to advertising platforms
Acquisition and retention strength of various SKUs

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Product Portfolio Optimization

Measuring and Optimizing the Performance of Your Product Portfolio

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