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What Data Do We Need For MMM?
  • Marketing Mix Modelling
  • January 15, 2024

What Data Do We Need For MMM?

One of the most frequent questions we get is what data is necessary for MMM and in what structure / format. Let’s explore the topic.

  • Tags:
  • Marketing Mix Modelling
  • Marketing Performance
  • Post-cookies World
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MMM FAQ for Marketers
  • Marketing Mix Modelling
  • December 15, 2023

MMM FAQ for Marketers

Frequently asked questions.

  • Tags:
  • Marketing Mix Modelling
  • Marketing Performance
  • Post-cookies World
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Is your brand suitable for MMM?
  • Marketing Mix Modelling
  • April 21, 2023

Is your brand suitable for MMM?

Marketing Mix Modelling (MMM) has been gaining a lot of traction recently – but what to expect from it and is it suitable for your business at all? In this brief guide we will cover the main questions that should allow you to make an informed decision on whether to invest into MMM or not (or maybe just not now).

  • Tags:
  • Marketing Mix Modelling
  • Marketing Performance
  • Post-cookies World
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