One of the most frequent questions we get is what data is necessary for MMM and in what structure / format. Let’s explore the topic.

Frequently asked questions.

Marketing Mix Modelling (MMM) has been gaining a lot of traction recently – but what to expect from it and is it suitable for your business at all? In this brief guide we will cover the main questions that should allow you to make an informed decision on whether to invest into MMM or not (or maybe just not now).