MMM - Marketing Mix Modelling

MMM helps you Understand What Drives your Business Results

Marketing Mix Modelling (MMM) is a method and tool to measure the ROI of marketing channels and activities, understand the saturation and scalability of each marketing channel and optimize marketing effectiveness through better allocation of your budget.

It enables advertisers to understand and quantify
which activities actually drive incremental business results – be it investments into advertising channels like FB Ads, Google Ads, TikTok or TV, or other marketing + sales activities like promotions and pricing.

 

MMM in a Nutshell

Marketing ROI Optimization
Optimal channel budget allocation, automated monthly channel KPI planning.
Cookieless Approach
Privacy first measurement. No cookie or user-level data needed.
Covers Online & Offline Channels
Search, display, video, social, influencers, CTV, TV, OOH and others. Impact on both online and offline sales.
Long-Term Effects
Can measure advertising impact on sales for months after the campaign - ideal for upper funnel measurement.
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Additional Services & Solutions

What Our Clients Say

"We have been able to level up our marketing analytics working with Marketing Intelligence. In recent months, we have started using MMM to get a complete understanding of our marketing ROI across both online and offline channels and gain useful insights for marketing planning and management."
Jaroslav Slavičický
Head of Digital Marketing

MMM Solution Plans

FROM € 900

Monthly
GROWTH
  • Tailored continuous MMM suitable for medium-sized and enterprise advertisers
  • Web app interface + reports in Tableau, PowerBI or Looker Studio
  • Daily or weekly model updates
  • 30+ digital channels integration + custom connectors available
  • Offline media channels
  • Multiple sales channels (web/app, retail, marketplaces,...)
  • Pricing and discounting effects modelled
  • External factors (competition, weather, inflation etc)
  • Nested models for better understanding of long-term vs performance channels
  • Profit vs Sales Growth trade-off modelling
  • Dedicated Customer Success Manager

ASK FOR A QUOTE

ONE-TIME ANALYSIS
  • No commitment
  • Suitable for and ad hoc review of your current marketing effectiveness or as a pilot MMM solution
  • One-time MMM analysis for a selected period
  • Multiple budget optimization scenarios
  • Comprehensive analysis and recommendations for your marketing team
  • Workshop to discuss results
  • Online dashboard with results

ASK FOR A QUOTE

ENTERPRISE
  • Suitable for advertisers with complex brand portfolio or with specific infrastructure or security requirements
  • Completely tailor-made models for your business
  • Deployment to your infrastructure possible
  • None of your data is transferred to a 3rd party
  • Custom integration with your internal or 3rd party systems
  • Full knowhow transfer to your internal teams so you can change and develop further models internally
  • Dedicated Customer Success Manager and Analyst
  • Enterprise-level SLA

FROM € 900

Monthly
GROWTH
  • Tailored continuous MMM suitable for medium-sized and enterprise advertisers
  • Web app interface + reports in Tableau, PowerBI or Looker Studio
  • Daily or weekly model updates
  • 30+ digital channels integration + custom connectors available
  • Offline media channels
  • Multiple sales channels (web/app, retail, marketplaces,...)
  • Pricing and discounting effects modelled
  • External factors (competition, weather, inflation etc)
  • Nested models for better understanding of long-term vs performance channels
  • Profit vs Sales Growth trade-off modelling
  • Dedicated Customer Success Manager

ASK FOR A QUOTE

ONE-TIME ANALYSIS
  • No commitment
  • Suitable for and ad hoc review of your current marketing effectiveness or as a pilot MMM solution
  • One-time MMM analysis for a selected period
  • Multiple budget optimization scenarios
  • Comprehensive analysis and recommendations for your marketing team
  • Workshop to discuss results
  • Online dashboard with results

ASK FOR A QUOTE

ENTERPRISE
  • Suitable for advertisers with complex brand portfolio or with specific infrastructure or security requirements
  • Completely tailor-made models for your business
  • Deployment to your infrastructure possible
  • None of your data is transferred to a 3rd party
  • Custom integration with your internal or 3rd party systems
  • Full knowhow transfer to your internal teams so you can change and develop further models internally
  • Dedicated Customer Success Manager and Analyst
  • Enterprise-level SLA

Let's Talk About MMM

Get in touch with Marketingintelligence team & book your consultation for free. 

MMM ALWAYS-ON

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MMM SNAPSHOT

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MMM ENTERPRISE

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Get in touch with Marketingintelligence team.