Marketing Measurement & Optimization

Decision making clarity for media investments

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Prove Marketing Value
  • Prove the value of marketing on financial outcomes - short-term & long-term
  • Brand & Performance. Online and Offline.
  • Understand the impact of non-media demand factors
  • Marketing effectiveness culture can often improve results by more than 20%
Optimize Media Decisions & Improve Overall ROI
  • Optimize your media plans to boost your growth
  • Implement a Test & Learn culture in marketing combining agility and rigor
  • Plan and simulate various marketing budget scenarios
  • Forecast the impact of planned campaigns

52

Built and deployed production MMM models over the past 12 months

550 m USD

marketing spend measured and optimized through our solutions

126

Evaluated incrementality tests and experiments in the past 12 months

Our solutions

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Marketing Mix Modelling powered by AI/ML techniques

Marketing Mix Modelling (MMM) is a solution to measure the ROI of marketing channels and activities, understand the saturation of each channel and optimize marketing ROI through better allocation of your budget across channels.

MMM enables advertisers understand which activities actually drive business results and to what extent they are scalable.

LEARN MORE ABOUT MARKETING MIX MODELLING

Unified Marketing Measurement

Combine multiple methods – MMM, Experiments & Incrementality Tests, Attribution modelling – to get a complete picture of your marketing impact. Cover both strategic and tactical questions. Integrate marketing measurement into your business processes.

LEARN MORE ABOUT UNIFIED MEASUREMENT

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Tracking Issue Resistance

1. MMM is a privacy first solution.
2. No need for user-level data means no consent and tracking issues.
3. No issues with missing cookie data.
4. Privacy-first solution ideal for post-cookie world

Fix Marketing Waste

1. Marketing budgets are under pressure during economic downturn – fix any marketing waste quickly.
2. Prove advertising ROI – of both upper and lower funnel activities.

Continuous Insights

1. Modern approaches have made MMM more reliable, affordable and highly automated.
2. Results and models are updated on weekly or event daily basis – providing always-on review of your marketing performance.

OUR SERVICES

Want to learn more about improving marketing effectiveness?

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Testimonials

What Our Clients Say

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“We cooperate with MarketingIntelligence.io at Slevomat on projects in CRM and Performance Marketing. Mi solutions help us with CLV prediction of our customer base, attribution of sales and determination of ROI for both digital and offline channels using MMM. I appreciate their business contribution and professional expertise.”

SLEVOMAT.CZ,
Branislav Majorský | Commercial Director
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“We have been able to level up our marketing analytics working with Marketing Intelligence. In recent months, we have started using MMM to get a complete understanding of our marketing ROI across both online & offline channels and gain useful insights for marketing planning and management.”

SEZNAM.CZ,
Jaroslav Slavičický | Head of Digital Marketing

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