More information about our November workshop on MMM, Experiments & Marketing Analytics workshop (in Czech)
67
160 m+ USD
130 +
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Marketing Mix Modelling (MMM) is a solution to measure the ROI of marketing channels and activities, understand the saturation of each channel and optimize marketing ROI through better allocation of your budget across channels.
MMM enables advertisers understand which activities actually drive business results and to what extent they are scalable.
Combine multiple methods – MMM, Experiments & Incrementality Tests, Attribution modelling – to get a complete picture of your marketing performance and ensure that all measurement methods work on high quality data.
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Want to learn more about improving marketing effectiveness?
“We cooperate with MarketingIntelligence.io at Slevomat on projects in CRM and Performance Marketing. Mi solutions help us with CLV prediction of our customer base, attribution of sales and determination of ROI for both digital and offline channels using MMM. I appreciate their business contribution and professional expertise.”
“We have been able to level up our marketing analytics working with Marketing Intelligence. In recent months, we have started using MMM to get a complete understanding of our marketing ROI across both online & offline channels and gain useful insights for marketing planning and management.”
Get in touch with Marketingintelligence team
Get in touch with Marketingintelligence team & book your consultation for free.