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How do we work?

Learning & listening

Once we fully understand your business goals, your situation and the way your business operates, we collect and dive into the data coming from all of your marketing channels.

Scientifically treating your data

By creating your own data warehouse and applying machine learning to your historical data, we develop marketing forecasts and measure the effect of various media on your business goals.

Focusing on your growth

Our analytics experts team up with your marketing team to maximise effective use of data as well as marketing costs. Moreover, we further develop your marketing team so that your marketing data can become one of your leading business assets. 

Empower your marketing team with us

Let us provide your marketing team with data-based insight and assist the team in effective use of the data.


Receive the following from us on a regular basis: 

  • Up-to-date forecasts (online and even on a smartphone)
  • 24/7 consultancy and assistance
  • Improvement recommendations (e.g. automatization)
  • Competitor and industry analysis
  • Marketing team development

Our solution is always tailored

Data-Driven Attribution Modelling

We precisely forecast the future development of your marketing channels and the evolution of your customers’ lifetime value, which allows us to provide you with a complete picture of your current effectiveness and your future opportunities. 

Machine Learning

We apply machine learning to data sources such as your Google Analytics, Facebook and Google Ads in order to gain insight into the true impact of your marketing activities on your goals, which enables you to fully exploit the  potential of your campaigns.

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What our clients say about us

  • Guys from Marketing are the absolute leader of czech e-commerce in terms of working with data analytics. We closely cooperate with them on projects linked to our large customer base, which is generally a tough challenge and they always succeed in solving a problem. We appreciate especially the practical applicability of data outputs and a highly professional approach.

    David Matoušek
    Marketing Director,
  • We cooperate with Marketing on a comprehensive project for (Czech Comparison Shopping Engine), where we analyze user paths and marketing contributions of individual channels according to various attribution models.

    Thanks to the outputs of post-Impression DDA, we optimize tactics and arrange effective balance of weights for brand and performance communication, especially in display advertising, but also in all other online channels.

    In addition to excellent knowledge of attribution issues, guys from Mi stand out in their ability to incorporate data outputs into the overall business operations, for example by connecting to the Customer Lifetime Value (CLV). The result is not only tables and charts but also real changes in the marketing mix.

    Jaroslav Slavičínský
    Peformance Marketing,
  • I divided my business activity before I started using the Marketing platform and after in our company.
    Thank God I forgot the time before and I can’t imagine that I wouldn’t be able to open reports from Marketing every morning.
    The combination of the Marketing tool with rich experience and professional approach of top analysts in czech e-commerce is the key to the growth of our e-shops.
    By working with Marketing I began to feel for the first time that we drive business and not the other way around.

    Bohumil Staněk
    Marketing Manager Retail, HARTMANN GROUP