Marketing Measurement & Optimization

From data & insights to impact

Measure Effectivenes & Prove Marketing Value
  • Prove the value of marketing on financial outcomes.
  • Brand & Performance. Online and Offline.
  • Understand the impact of non-media demand factors
  • A marketing effectiveness culture can often improve results by more than 20%
Optimize Media Investments & Improve ROI
  • Implement a Test & Learn culture in marketing
  • Optimize your media plans
  • Easily plan and simulate various budget scenarios
  • Forecast the impact of planned campaigns

54

Built and deployed production MMM models over the past 12 months

460 m USD

marketing spend measured and optimized through our solutions

126

Evaluated incrementality tests and experiments in the past 12 months

Our solutions

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Marketing Mix Modelling powered by AI/ML techniques

Marketing Mix Modelling (MMM) is a solution to measure the ROI of marketing channels and activities, understand the saturation of each channel and optimize marketing ROI through better allocation of your budget across channels.

MMM enables advertisers understand which activities actually drive business results and to what extent they are scalable.

Unified Marketing Measurement

Combine multiple methods – MMM, Experiments & Incrementality Tests, Attribution modelling – to get a complete picture of your marketing impact. Cover both strategic and tactical questions. Integrate marketing measurement into your business processes.

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