Marketing Measurement & Optimization

For a privacy-first world

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Measure Effectivenes & Prove Marketing Value
  • Prove marketing value on financial outcomes. Defend your budget
  • Brand & Performance Media. Online & Offline Media.
  • Impact of promotions, pricing or competitor activity on your sales
  • Understand which channels are still scalable
Optimize Media Investments & Improve ROI
  • How to allocate budget to maximize our sales?
  • Deliver more profit from your marketing
  • Easily plan multiple budget scenarios and their expected effects
  • Forecast the impact of planned campaigns

78

Deployed production MMM models in the past 12 months

460 m USD

marketing spend measured and optimized through our solutions

145

Evaluated tests and experiments in the past 12 months

Our solutions

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AI based Marketing Mix Modelling

Marketing Mix Modelling (MMM) is a solution to measure the ROI of marketing channels and activities, understand the saturation of each channel and optimize marketing ROI through better allocation of your budget across channels.

MMM enables advertisers understand which activities actually drive business results and to what extent they are scalable.

LEARN MORE ABOUT MARKETING MIX MODELLING

360° Marketing Measurement

Combine multiple methods – MMM, Experiments & Incrementality Tests, Attribution modelling – to get a complete picture of your marketing performance and ensure that all measurement methods work on high quality data.

LEARN MORE ABOUT 360° MEASUREMENT

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Tracking Issue Resistance

1. MMM is a privacy first solution.
2. No need for user-level data means no consent and tracking issues.
3. No issues with missing cookie data.
4. Privacy-first solution ideal for post-cookie world

Fix Marketing Waste

1. Marketing budgets are under pressure during economic downturn – fix any marketing waste quickly.
2. Prove advertising ROI – of both upper and lower funnel activities.

Continuous Insights

1. Modern approaches have made MMM more reliable, affordable and highly automated.
2. Results and models are updated on weekly or event daily basis – providing always-on review of your marketing performance.

OUR SERVICES

Want to learn more about improving marketing effectiveness?

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Testemonials

What Our Clients Say

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“We cooperate with MarketingIntelligence.io at Slevomat on projects in CRM and Performance Marketing. Mi solutions help us with CLV prediction of our customer base, attribution of sales and determination of ROI for both digital and offline channels using MMM. I appreciate their business contribution and professional expertise.”

SLEVOMAT.CZ,
Branislav Majorský | Commercial Director
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“We have been able to level up our marketing analytics working with Marketing Intelligence. In recent months, we have started using MMM to get a complete understanding of our marketing ROI across both online & offline channels and gain useful insights for marketing planning and management.”

SEZNAM.CZ,
Jaroslav Slavičický | Head of Digital Marketing

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