AI based Marketing Mix Modelling

what is mmm

Understand What Drives your Business Results

What is the ROI of our marketing spend?

How can we optimize our media budget to deliver more profit?

Should we re-allocate brand vs performance spend?

Which channels can be scaled?

How do promotions impact our sales? Are they profitable?

Budget Optimizer - Channel Spend Optimization

on average

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overall ROI improvement

on average

+

0 %

overall ROI improvement

What is the ROI of our marketing spend?

How can we optimize our media budget to deliver more profit?

Should we re-allocate brand vs performance spend?

Which channels can be scaled?

How do promotions impact our sales? Are they profitable?

Marketing Mix Modelling (MMM) is a solution to measure the ROI of marketing channels and activities and to answer these questions.

It enables advertisers to understand and quantify which activities actually drive incremental business results – be it investments into advertising channels like FB Ads, Google Ads, TikTok or TV, or other marketing + sales activities like promotions, pricing or free delivery.

Use Budget Optimizer to find optimal channel spend levels for each channel, maximizing your sales or profit given the set budget (or additional constraints)

features

MMM solution overview

Marketing ROI Optimization

Optimal channel budget allocation. Scenario / "What-if" planning. Automated monthly channel KPI planning

Holistics view of Marketing

Search, display, video, social, influencers, TV, OOH and others. Impact of events, external factors and competition.

Cookieless & Privacy-first

Privacy first measurement. No cookie or user-level data used. GDPR, CCPA, ePrivacy compliant by design.

Performance & Brand Measurement

Can measure upper funnel / branding campaigns equally well as low-funnel performance activities.

Web, app, Retail, Marketplaces

Measures impact of marketing on all your sales channels - online and offline.

Always On

Daily or weekly updates and model refreshes. Always make decisions with up-to-date data.

Incrementality & Validation

Model calibration by experiments for true incrementality. Continuous out-of-sample model qualty testing.

Automated data integration

Automated data integration of marketing, sales and external data. All done for you.

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Marketing ROI Optimization

Optimal channel budget allocation. Scenario / "What-if" planning. Automated monthly channel KPI planning.

Web, app, Retail, Marketplaces

Measures impact of marketing on all your sales channels - online and offline.

Holistics view of Marketing

Performance and Brand. Online and offline. Impact of pricing, promotions, external factors and competition.

Always On

Daily or weekly updates and model refreshes. Always make decisions with up-to-date data.

Cookieless & Privacy-first

Privacy first measurement. No cookie or user-level data used. GDPR, CCPA, ePrivacy compliant by design.

Incrementality & Validation

Model calibration by experiments for true incrementality. Continuous out-of-sample model qualty testing.

AI based

Combines AI methods with supervision by experienced human analysts and marketing experts.

Automated data integration

Automated data integration of marketing, sales and external data. All done for you.

testemonials

What our clients say

"We have been able to level up our marketing analytics working with Marketing Intelligence. In recent months, we have started using MMM to get a complete understanding of our marketing ROI across both online and offline channels and gain useful insights for marketing planning and management."

Jaroslav Slavičický

Head of Digital Marketing

from € 900

monthly

GROWTH

Tailored continuous MMM suitable for medium-sized and enterprise advertisers
Web app interface + reports in Tableau, PowerBI or Looker Studio
Daily or weekly model updates
30+ digital channels integration + custom connectors available
Offline media channels
Multiple sales channels (web/app, retail, marketplaces,...)
Pricing and discounting effects modelled
External factors (competition, weather, inflation etc)
Nested models for better understanding of long-term vs performance channels
Profit vs Sales Growth trade-off modelling
Dedicated Customer Success Manager

Ask for a Quote

ONE-TIME ANALYSIS

No commitment
Suitable for and ad hoc review of your current marketing effectiveness or as a pilot MMM solution
One-time MMM analysis for a selected period
Multiple budget optimization scenarios
Comprehensive analysis and recommendations for your marketing team
Workshop to discuss results
Online dashboard with results

Ask for a Quote

ENTERPRISE

Suitable for advertisers with complex brand portfolio or with specific infrastructure or security requirements
Completely tailor-made models for your business
Deployment to your infrastructure possible
None of your data is transferred to a 3rd party
Custom integration with your internal or 3rd party systems
Full knowhow transfer to your internal teams so you can change and develop further models internally
Dedicated Customer Success Manager and Analyst
Enterprise-level SLA

plans

MMM solution plans

from USD 1200 monthly

Fully tailored MMM solution for your brand(s)
Online and offline media. Incl data processing from media plans.
Web, app, marketplaces and offline sales channels
30+ platforms data integration
Comprehensive support with integrating model into your systems and processes
Daily or weekly model updates
Pricing and discounting effects modelled
External factors (competition, weather, inflation etc)
Profit vs Sales Growth trade-off modelling
Full model customizations (nested models, combining multiple modelling windows,...)
Ongoing model(s) improvement - both automated and a dedicated data scientist
Dedicated Customer Success Manager

Ask for a quote one-time fee

One time MMM analysis for one or multiple markets or brands
Ideal for a quick one-off review of marketing performance
Model features same as in "Always-on" but the model is not then updated on new data
Workshop with your team to discuss and explain results and recommended next steps in marketing measurement
Marketing Effectiveness Index - comparing your business with industry and peer benchmarks
Delivery in 3-6 weeks depending on scope and complexity
Can be later upgraded to the "Always-on" solution

Ask for a quote

Suitable for advertisers with complex brand portfolio or with specific infrastructure or security requirements
Completely tailor-made solution for your business
Deployment to your infrastructure possible
None of your data is transferred to a 3rd party
Custom integration with your internal or 3rd party systems
Full know-how transfer to your internal teams so you can change and develop further models internally
Dedicated Customer Success Manager and Analyst
Enterprise-level SLA

faq

More about MMM

What does the implementation look like?

The initial implementation usually takes a few weeks and consists of:
1. Data collections and integration
2. Data quality assessment
3. Model development
4. Production model deployment
5. Handover and training
Your team is involved throughout the process for feedback and

Is our brand suitable for MMM?

If you spend at least 1.5-2m USD per year on media (online or offline), have a history of at least 2 years and have at least a few marketing channels, then it is likely you can benefit from MMM. For more information please consult our resource Is our brand suitable for MMM? which includes an illustrative business case too

What data do I need for MMM?

Generally you will need 2-3 years of daily or weekly total sales (or similar business KPI – eg number of new users etc) and daily or weekly data on media (costs, impressions).

Do you provide MMM training?

Yes, if you are interested in learning more about MMM and marketing measurement, feel free to contact us. We often provide custom trainings both for advertisers and agencies.

We want to build inhouse MMM. Can you help us?

Yes, we also help internal teams to learn MMM and develop inhouse solution. The cooperation scope can be from training (both business and technical/data science) to augmenting your team, delivering a fully custom solution to long-term cooperation on model maintenance and development.

Extended MMM FAQ for Marketers

For more questions and answers, please consult our MMM FAQ for Marketers

Want to Learn more about Improving Marketing Effectiveness?

AI based Marketing Mix Modelling

Understand What Drives your Business Results

Budget Optimizer - Channel Spend Optimization

+

0

%

overall ROI improvement

+

0

%

overall ROI improvement

MMM solution overview

Marketing ROI Optimization

Web, app, Retail, Marketplaces

Holistics view of Marketing

Always On

Cookieless & Privacy-first

Incrementality & Validation

AI based

Automated data integration

What our clients say

from € 900

monthly

GROWTH

Ask for a Quote

ONE-TIME ANALYSIS

Ask for a Quote

ENTERPRISE

MMM solution plans

MMM Always-on

MMM Snapshot

MMM Enterprise

More about MMM

What does the implementation look like?

Is our brand suitable for MMM?

What data do I need for MMM?

Do you provide MMM training?

We want to build inhouse MMM. Can you help us?

Extended MMM FAQ for Marketers

Let's Talk About MMM

MMM ALWAYS-ON

Let's Talk

MMM sNAPSHOT

Let's Talk

MMM ENTERPRISE

Let's Talk