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TLDR: Brands are living in a competitive environment where users have multiple options and your competitors are also trying to find the way to win them. You can be one step ahead and monitor their impression-share of your best keywords and react automatically on every move that they do (to make sure they are not...
We do not gaze into the crystal ball but we operate with an online ads budget worth over 100 million dollars a year and we want to share our knowledge of the current situation in the Internet market and thereby help the companies to bridge the difficult period which probably awaits us all. However, it...
TLDR: this question might sound very basic and everyone knows that marketing budget spend on a current customer should be lower than on a new customer so that business is growing but at the same time is profitable. But how do you know what portion of some broad campaign is actually spent on current customers...
TLDR: Marketers are usually learning from the past results of their campaigns and adjust their strategy to hopefully meet their goals at the end of the month. What if you know the results of your month even after the first few days? You could take mitigating action soon enough to achieve your goals, you could...