Customer Lifetime Value

MMM Quiz

Let's find out if your business is suitable for Marketing Mix Modelling.

10 /month

Feedback System


  • Service Item

Can You identify Your Most Valuable customers?

  • Do you know which customers/customer segments have high net value for your business? After taking into account marketing costs to acquire them?
  • Do you know what is important for your high-value customers? What products / services they buy, what features they use?
  • Does your customer engagement strategy reflect differing value of various customers? How much should you invest to retain a specific customer segment?
  • Are your marketing campaigns fine-tuned to acquire more high-value customers?
  • What are the key drivers to increase the value of your current customer base?
  • How many new customers do you need to acquire to meet your revenue plans for the next year? Or 3 years?

Knowing the answer to these questions rather than just guessing makes a major difference in long-term profitability of your business. 

  • Predictive customer life time value model
  • Customer segmentation
  • Data-driven engagement use cases
  • Reporting and ad hoc customer analytics
  • Customer acquisition cost calculation by channel
  • Propensity modelling

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