Avoid Losing Facebook Conversion and Targeting Data by Using 

Facebook Conversion API

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Why It's Important

Features of Facebook Conversion API in a Nutshell

Facebook Conversion API (further as FB CAPI) is a way to avoid losing data due cookies blocking, browser loading errors, ad blockers, iOS 14+ changes and other effects that have impact on your Facebook campaign performance. Soon the most widely used web browser Google Chrome is going to limit 3rd party cookies which will affect measured data via Facebook pixel even more. Use FB CAPI to mitigate these issues and get even more benefits:

Defence Against 3rd Party Cookies Limitation​

FB is losing up to 15 - 20 % of signals today, and this will worsen with Google chrome limitation of 3rd party cookies.

Reduced Cost per Action

By using FB CAPI together with the FB pixel you can reduce your cost per incremental conversion by 7–27% as per official case studies by Facebook.

Improved Data Accuracy

Data from Conversion API is more resilient than the pixel by browser (loading errors, connectivity issues and ad blockers).

Offline Conversions

Level Up your measurement by exploiting benefits of Offline FB CAPI, which can help you to measure offline return to your ad spend, show ads to people based on actions they take offline and more.

Data Enrichment

Optimize your campaigns on better data such as on offline conversions, margins or customer scoring.

Defence Against 3rd Party Cookies Limitation​​
FB is losing up to 15 - 20 % of signals today, and this will worsen with Google chrome limitation of 3rd party cookies.​
Reduced cost per action
By using FB CAPI together with the FB pixel you can reduce your cost per incremental conversion by 7–27% as per official case studies by Facebook.
Improved Data Accuracy
Data from Conversion API is more resilient than the pixel by browser (loading errors, connectivity issues and ad blockers). ​
Learn more
Offline Conversions
Level Up your measurement by exploiting benefits of Offline FB CAPI, which can help you to measure offline return to your ad spend, show ads to people based on actions they take offline and more.​
Learn more
Data Enrichments
Optimize your campaigns on better data such as on offline conversions, margins or customer scoring.​
Learn more
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Official Meta Business Partner

1 –⁠ 6 Weeks

We are time flexible. Completion of GA4 setup usually takes around 1 - 6 weeks. Mostly depends on the client's capacity to grant necessary access rights etc.

Complex Analytics Support

We can solve also more technically demanding tasks such as server-side tracking or data-layer issues.

How Do We Approach to implementation of Conversion API

Facebook CAPI Tailored to Your Needs

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(1)

We find out your needs and expectations regarding FB CAPI

(2)

We agree on cloud provider that suits the best (such as Google Cloud Platform, Amazon Web Services)

(3)

We agree on events that you would like to be measured server-side

(4)

Implementation of FB CAPI and testing

(5)

DNS A record creation on web hosting level (necessary step done by the client regardless implementation type)

(6)

Monitoring

How Much Does It Cost

Implementation Packages

Basic

EUR 299
  • Fastest way to set up FB CAPI
  • Conversion API Gateway implementation (standalone Facebook software)
  • Easy turn on / off server events tracking via Conversion API user interface
  • Lower event match quality (4,6 out of 10)
  • Delivery in 1 week
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Standard

EUR 549
  • Great flexibility and maximum control over your data
  • Partner platform implementation (such as Google Tag Manager server-side)
  • Possibility to send customer data (e.g. hashed emails, phone numbers) to FB
  • Higher event match quality for maximum business impact
  • May neeed some cooperation with your IT (data availability)
  • Delivery in 2 - 4 weeks
Contact Us
Popular

Custom

Ask for a quote
  • Fully custom solution for advanced advertisers
  • Partner platform implementation (such as Google Tag Manager server-side)
  • Offline conversion imports for enhancement of your digital campaigns
  • CRM data integration
  • Data enrichment and transformation
  • May need some cooperation with your IT (data availability)
  • Delivery in 4 - 6 weeks
Contact Us

Basic

EUR 299
  • Fastest way to set up FB CAPI
  • Conversion API Gateway implementation (standalone Facebook software)
  • Easy turn on / off server events tracking via Conversion API user interface
  • Lower event match quality (4,6 out of 10)
  • Delivery in 1 week
Contact Us

Standard

EUR 549
  • Great flexibility and maximum control over your data
  • Partner platform implementation (such as Google Tag Manager server-side)
  • Possibility to send customer data (e.g. hashed emails, phone numbers) to FB
  • Higher event match quality for maximum business impact
  • May neeed some cooperation with your IT (data availability)
  • Delivery in 2 - 4 weeks
Contact Us
Popular

Custom

Ask for a quote
  • Fully custom solution for advanced advertisers
  • Partner platform implementation (such as Google Tag Manager server-side)
  • Offline conversion imports for enhancement of your digital campaigns
  • CRM data integration
  • Data enrichment and transformation
  • May need some cooperation with your IT (data availability)
  • Delivery in 4 - 6 weeks
Contact Us

Implementation Packages does not cover subsequent infrastructure costs which differs based on number of hits on your website and cloud provider selected. Monthly infrastructure cost is usually around €100 (medium sites, SMBs) – €250 (larger sites with heavy traffic). Infrastructure costs are paid directly to the cloud provider (Google, Amazon).

Implementation price is per website. If you have a larger number of identical websites (eg language/country versions), please contact us for a custom quote.

Looking for tailored FB CAPI implementation?
Let's Get in Touch.

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FAQ

Find Out More About Facebook Conversion API

Facebook Conversion API (FB CAPI) provides you with the option to directly connect your marketing data with Meta systems. Which may help you to optimize ads targeting, descrease cost per action and and have your campaign outcomes measure out properly.

There are currently three options for FB CAPI implementation:

  • API Gateway – self-serve
  • Direct integration – meaning customizing your conversion api by yourself (from your IT team)
  • Partner solution – using solution such as server-side GTM, Salesforce and others.

It usually depends on flexibility / capacity of your IT team and your needs. If you have an Amazon Web Services account and you want to test Facebook conversion API and have it quickly ready, it may be a good start to try Facebook Conversion API Gateway which is a self-serve option in Event Manager.

Event Match Quality (EMQ) is an indicator of effective matching of your customer information send from your server with event instances in your Facebook account.

Facebook calculate the score out of ten based on the quality match. In Event Manager you can then see one of the four results of it: Poor, Ok, Good, Great.

Official Facebook recommendation is to aim at Good or Great score.

Advanced matching parameters helps you to reach higher Event Match Quality. Here are a few examples of parameters that may increase Event Match Quality score:

  • Hashed email,
  • Hashed phone
  • Other hashed information (such as region, gender, name etc.)
 
Higher event match quality can bring you more conversions, lower cost per results or increase custom audience size.